Writing With Clarity

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Comma Uncertainty: When to Use it Before “Because”

Comma Uncertainty: When to Use it Before “Because”

One of the more difficult punctuation challenges is determining when to use a comma before a word such as “because” or “where.”

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Persuasion vs Propaganda: Some Overlap, but Not the Same

Persuasion vs Propaganda: Some Overlap, but Not the Same

Propaganda and persuasion are often considered to be synonymous. Both are intended to influence an audience’s beliefs, but there are important distinctions.

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You can be Conversational and Still be Direct

You can be Conversational and Still be Direct

Your writing can have a warm, friendly tone and still be authoritative and professional. It’s called being conversationally direct. You can sound personable without wasting the reader’s time.

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Stirring Curiosity: a Key Storytelling Technique to Grab Readers

Stirring Curiosity: a Key Storytelling Technique to Grab Readers

In a human-interest feature story, there is no hard news element that grabs the reader, so you need a different technique to tug at the reader. Presenting the reader with an unusual fact or interesting description that arouses curiosity is the key.

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Finding Your Focus: Creating Clarity and Coherence

Finding Your Focus: Creating Clarity and Coherence

Email messages, articles, formal memos, and news releases often seem to meander because they lacks focus. Find a thematic thread through a few elements and build your piece around them.

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Twitter Status

  • Writing tips for corp. comm. and PR folks and for all other business professionals at facebook(dot)com/WritingWithClarity. 2012/01/25
  • Comma Uncertainty: When to Use it Before "Because" 2012/01/24
  • Don't say "is comprised of." A proposal "comprises" or "is composed of" many elements, but is not "comprised of." 2012/01/16
  • Good article today in Harvard Bus. Rev. about what our use of pronouns reveals about us. 2011/12/06
  • Don't fall in love with your writing. Ask, how much does the reader really need to know about this? Often, not as much as you think. 2011/12/02