One of the more difficult punctuation challenges is determining when to use a comma before a word such as “because” or “where.”
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Propaganda and persuasion are often considered to be synonymous. Both are intended to influence an audience’s beliefs, but there are important distinctions.
Your writing can have a warm, friendly tone and still be authoritative and professional. It’s called being conversationally direct. You can sound personable without wasting the reader’s time.
In a human-interest feature story, there is no hard news element that grabs the reader, so you need a different technique to tug at the reader. Presenting the reader with an unusual fact or interesting description that arouses curiosity is the key.
Email messages, articles, formal memos, and news releases often seem to meander because they lacks focus. Find a thematic thread through a few elements and build your piece around them.
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- Writing tips for corp. comm. and PR folks and for all other business professionals at facebook(dot)com/WritingWithClarity.
- Comma Uncertainty: When to Use it Before "Because" http://t.co/r26D84un
- Don't say "is comprised of." A proposal "comprises" or "is composed of" many elements, but is not "comprised of."
- Good article today in Harvard Bus. Rev. about what our use of pronouns reveals about us. http://t.co/IC49dSF0
- Don't fall in love with your writing. Ask, how much does the reader really need to know about this? Often, not as much as you think.
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