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Grammar purists bristle when they hear the plural they used to refer to one person, but the usage is likely to stick, because it’s a convenient answer to a vexing writing problem. When you don’t know if someone is male or female, you need to find a gender-neutral alternative, which is why people commonly write,… Read more »

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The writing craft requires that you think like both a writer and an editor because at the end of the drafting process, the two tasks are intertwined. Writing has three phases: drafting, revising, where you make changes and rewrite, and then editing. Many people think revising is editing, but there is a slight distinction. When… Read more »

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When people are making a decision while listening to expert advice, they might stop analyzing and simply accept the advice.   People often seek expert advice when they are unsure what to do or what to buy, particularly when there is risk involved, such as when they want to invest during a recession. But psychologists… Read more »

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What is a more persuasive indicator of future success, a record of accomplishments or the potential to achieve? If you want to persuade your superior to promote you over someone else, should you emphasize what you have accomplished or what you are capable of achieving? It’s seems intuitive: By highlighting achievements, you will reduce an audience’s… Read more »

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Whether you are crafting a story, a blog post, or a substantive email, focusing your writing gives you a sense of where you are going. Many messages and articles have you scratching your head as you move into the third paragraph wondering, why is she writing? what is she trying to tell me? what does… Read more »

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