Abbreviation Acronym Ken O'Quinn

Avoid abbreviations when writing an opening paragraph if the reader has no context. Focus instead on what the product does. Employees everywhere complain about the pervasive use of abbreviations. They can be a useful shorthand that saves you from writing out names of things people are already familiar with. But other times, the reader is… Read more »

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An opinion piece is a great opportunity to express an opinion or advocate for a cause, but you need to be able to structure an argument. Nearly everyone on the planet writes email, and many people write articles, stories, and news releases as a full-time or part-time endeavor, but fewer people write guest editorials or… Read more »

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Writing persuasive messages Ken O'Quinn

An important way to be more persuasive is to develop a sense of connectedness with your audience. Creating a connection with the other person (or people) based on what you have in common creates a powerful sense of “we,” says Robert Cialdini, the Arizona State psychologist who is considered the world’s most prominent name in… Read more »

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When you have only seconds to get a reader’s attention, an effective lead in a news article or feature story is essential. The reader makes a crucial decision quickly: keep reading or click to something else. So crafting an opening paragraph that keeps the reader on the page is a challenge. We all know that… Read more »

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Dashes are not a one-size-fits-all answer each time you need to pause. People frequently use dashes interchangeably with the comma: Anytime they want to pause, they just toss in dashes without realizing that the nature of the information dictates whether a dash is appropriate. The comma represents a routine pause; the dash does not. You can occasionally… Read more »

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