Corporate writing ken o'quinn

To be persuasive, you need to be viewed as credible, and one way people judge credibility is by whether they like you. Credibility is an audience’s evaluation of how believable you are, and the most common ways people gauge credibility are expertise and trustworthiness. But psychologist Anthony Pratkanis says there are hard and soft criteria for determining whether… Read more »

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Time-worn phrases give your writing a boring tone that lacks originality.   Corporate writing is laced with such expressions as win-win, team effort, paradigm shift, and game changer. As a reader, you wonder, is the writer really that dull? Cliches are expressions that encapsulate a situation in a few words (worst nightmare, labor of love)…. Read more »

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People take writing criticism personally, but negative feedback can be helpful by focusing on what you need to work on.   Because writing is personal expression, people are sensitive to criticism, so they won’t ask others to read their work, and they often avoid going to writing workshops or reading books to improve their writing…. Read more »

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Business executives or managers often insist on writing something a particular way because, they say, “That’s my style.” But while novelists and poets have distinctive styles, many people in business do not really know what writing style is. Instead, their concept of “style” is a desire to use buzzwords, cliches, and three times as many… Read more »

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Conjunctions, such as and, but, or, and so, can make a difference in the meaning of your sentence. Be sure to choose the right one. Conjunctions are connecting words that express a relationship between two elements (words, clauses, or phrases). You tend to pay little attention to connectors, because you rarely choose the wrong one…. Read more »

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