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The clarity of your first few sentences can affect persuasiveness. The reader needs to know why the message is relevant. People don’t necessarily think of clarity as important to persuasion. Influencing people is thought of as the careful use of language to shape opinion and induce compliance, while clarity is associated more with messages that… Read more »

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Think of the em dash as the traditional dash and the en dash as the hyphen. With our numerous punctuation marks, you would think that one dash is enough, but we have two little marks that are referred to as dashes, and if you are in the publishing business, there are four.  So here’s a… Read more »

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A person usually has good intentions when he or she suggests the right way or wrong way to do something in writing, but if you ask the person why that is the accepted way, you often hear, it just sounds better or that’s the way I was taught, or the more candid I don’t really know…. Read more »

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