Encapsulating key points of a message in the opening paragraph helps not only with clarity but also with persuasiveness.   When important highlights are stated clearly and succinctly at the start of a message, it can increase your chance of persuading the reader to accept your ideas, if that’s your intent. If you want the… Read more »

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Public relations and communications professionals routinely create quotes for news releases, but that doesn’t mean the quotes need to be dull. Quotes are meant to deepen a reader’s understanding of an article, a release, or a story by providing facts, insight, a perspective, or emotion. They also bring writing alive, and our eyes are drawn… Read more »

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Thanksgiving is just the start of the season of giving. Although it is traditional to give thanks as we gather at the dinner table this year, we also need to remember to give thanks where we work and in our corporate writing.  As a leader, corporate communicator, or business professional, it turns out, you might have… Read more »

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People sometimes ramble on aimlessly about this or that, leaving the audience wondering, where is she going with this? Keynote speakers, executives, trainers, and PR pros are encouraged to tell stories to engage the audience, but many seem unclear about what makes a good story. Anyone who presents in front of a group or pitches… Read more »

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A psychologist says that we remember more when we handwrite because the brain has time to absorb the meaning. Business professionals and students are increasingly using laptops to take notes in meetings and classes, because it’s faster and because everyone is accustomed to typing. Some studies in the past showed that in the context of… Read more »

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