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Writers sometimes anguish over their first drafts, because initial versions are always rough. Anyone who has moved into a house or an apartment knows that you usually are concerned with simply getting the boxes and furniture into the new home; you will deal with putting everything in its place later. Similarly, in writing, a draft is… Read more »

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If you send a persuasive message to a group, consider two important factors: the strength of your argument and the number of people who will process it. For persuasive writing to be effective, an audience needs to be motivated to read the message (or hear it). And one factor that can affect a person’s motivation… Read more »

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If you sit down to write a persuasive message, you probably focus on carefully selecting the right words and emphasizing the appropriate points. But the success of your message might depend on something else. People often decide how to respond to your persuasive message based not on the content but on your credibility.

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“Constantly processing snippets of text and video might be changing our ability to think deeply,” Maryanne Wolf, an expert in language processing, says. As people spend more time writing in snippets – Facebook posts, text messages, and clipped email — Wolf … “My major worry is that, confronted with a digital glut of immediate information that… Read more »

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