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Helping verbs are often necessary, but remove those that are not required to express a tense (time). Write with strong verbs, a valuable piece of wisdom for centuries, doesn’t refer only to using verbs that denote strong action and imagery, such as plunge, smash, or sprint. It also means reducing the number of helping verbs by… Read more »

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Communication skills can help you become a credible leader in two important ways. Be well informed enough to ask good questions and be a collaborator. Ask good questions that others haven’t thought about. This requires that you have expertise in a particular area. The ability to ask good questions is powerful. You can build a… Read more »

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Persuasion requires that you first get people to read or listen carefully to your proposal. Just because you write someone a persuasive message doesn’t mean they will read it carefully. Several variables affect the amount of thinking people do when they read a persuasive message. Most important is whether the person is motivated to invest the… Read more »

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We know that stories can be entertaining and inspirational, but they also can be persuasive, for a reason many people are not aware of. When an audience focuses on a story line, they pay less attention to subtle messages. We persuade others in two ways. One is through advocacy messages, such as advertisements or political… Read more »

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