People often decide how to respond to your persuasive message based not on the content but on your credibility. If you sit down to write a persuasive message, you probably focus on carefully selecting the right words and emphasizing the appropriate points. But the success of your message might depend on something else. The ability… Read more »

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Maryanne Wolf, an expert in language processing, says constantly processing snippets of text and video might be changing our ability to think deeply. As people spend more time writing in snippets – Facebook posts, text messages, and clipped email — Wolf … “My major worry is that, confronted with a digital glut of immediate information that… Read more »

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“Write the way you talk” is good advice for being conversational, but not necessarily for being concise. That’s because the way you talk is anything but concise. Conversational writing has a simplified, relaxed quality, and you might read your message aloud and think that’s how it would sound if you spoke it. Perhaps, but that… Read more »

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