Get-out-the-vote campaigns succeeded because of two persuasion principles A low voter turnout is a hallmark of mid-term elections, so a huge push in the fall to motivate people to go to the polls relied on two persuasion principles. The group America Votes sent residents a “voter report card” showing their historical voting record compared with their neighbors. Todd… Read more »

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Don’t underestimate the power of the clear, direct sentence, but creating rhythm, variety, and emphasis are other ways to make your writing compelling.   Here is a segment from a USA Today story looking back on pay phones in America: For a century, the pay phone has been the impersonal medium for some of our… Read more »

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Think of the em dash as the traditional dash and the en dash as the hyphen. With our numerous punctuation marks, you would think that one dash is enough, but we have two little marks that are referred to as dashes, and if you are in the publishing business, there are four.  So hear’s a… Read more »

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Tips for writing with clarity are abundant; added explanation that deepens your understanding is scarce. A person usually has good intentions when he or she suggests the right way or wrong way to do something in writing, but if you ask the person why that is the accepted way, you often hear, it just sounds… Read more »

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If you want someone to comply with your request, try using flattery to persuade. Flattery, compliments and exaggerated tributes, are among numerous ingratiation tactics that people use to induce someone to perform a particular behavior. Flattery brightens a person’s mood Psychologists Anthony Pratkanis, Craig Abbott, and their team approached two categories of people in a… Read more »

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