If you want someone to comply with your request, try using flattery to persuade. Flattery, compliments and exaggerated tributes, are among numerous ingratiation tactics that people use to induce someone to perform a particular behavior. Flattery brightens a person’s mood Psychologists Anthony Pratkanis, Craig Abbott, and their team approached two categories of people in a… Read more »

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If you want to hold an audience’s attention, paragraph unity and length are important to readability. Many people write until the text appears to be getting long, then put in a period and hit enter. But a paragraph is not a randomly created chunk of black print. It’s a sequence of related thoughts that explore a… Read more »

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You might be scratching your head as you try to arrange your topics before starting to write, but you only have five ways to organize information. Many people don’t invest much time, if any, in organizing. They assume that as long as all the information is in there somewhere, that’s good enough. Or perhaps the… Read more »

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