Whether you are a business professional writing a detailed memo or an author writing a book, you need a sense of direction. Ha Jin, an award-winning novelist, says that when he plans a book, he creates an outline that includes the beginning, the chapters, the major scenes, and the end. “It’s like you’re taking a… Read more »

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Most Americans continue to hear, “Write active sentences,” but that doesn’t mean passive writing is wrong. Just know when to use it. Managers grumble, “Why is there so much passive writing?” and insist that people “write in the active voice,” but without a more complete explanation of what active and passive are and when passive… Read more »

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Keynote speakers, executives, trainers, and PR pros are encouraged to tell stories to engage the audience, but many seem unclear about what makes a good story. That’s why people sometimes ramble on aimlessly about this or that, leaving the audience wondering, where is she going with this? Anyone who presents in front of a group… Read more »

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The popularity of Vermont’s Heady Topper beer is a classic example of persuasion’s scarcity principle at work: People are persuaded to act when an item is in short supply. Heady Topper is a craft beer, sometimes called a microbrew, that is made and sold only in Vermont, and customers find it so irresistable that they… Read more »

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A psychologist says that we remember more when we handwrite because the brain has time to absorb the meaning. People are increasingly using laptops to take notes in meetings and classes, because it’s faster and because everyone is accustomed to typing. Some studies in the past showed that in the context of remembering information, laptops… Read more »

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