Persuading employees to improve performance can be as easy as showing them how their jobs benefit others. Psychologists have often said that a manager can improve job performance by changing a person’s perception of how the job benefits others. Scholars assume that this tactic is effective because it enables an employee to see her job… Read more »

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Description, facts, and statistics might be interesting, but they don’t tell a story. Essential elements are missing. Few words are as pervasive in the business world as storytelling. Stories can captivate an audience, inspire employees, and build a leader’s credibility, but not everything is a story, even though the term is tossed around loosely these… Read more »

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Avoid the widespread tendency to capitalize nouns arbitrarily. Not everything deserves special treatment. People routinely uppercase names of committees, projects, titles, departments and assorted other things, usually for one of these three reasons. They copy what everyone else does, without looking it up. They think it is the formal name of that object or place,… Read more »

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Writing with clarity means providing enough context that the reader can make sense of the message. How many times have you opened an email, and the first words are something such as That sounds great, or It shouldn’t be a big problem. What were That and it referring to? In many cases, you didn’t know. You probably did what… Read more »

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Writers with expertise on a particular topic often are blind to the fact that their audience is not as knowledgeable. When a person has extensive knowledge about a particular topic, she becomes consumed by the details and nuances of the subject, which can lead to what is called the curse of knowledge. The more she learns, the… Read more »

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