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Anyone who thinks the comma before “and” is not important, a federal court says otherwise. People have strong opinions about the need for a comma before “and” in a series of three or more things. Some people insist on it, and others feel just as strongly that it’s not necessary, but a court case in… Read more »

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You gnash your teeth as you sit on deadline and realize you don’t have the information you need for your writing task. It might be because you didn’t get the most out of your interviews.

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The trendy words and phrases that we know as “corporate speak” tarnish any communication, but using them in a persuasive appeal can be particularly risky. For a persuasive message to influence an audience, people need to see or hear concrete language, words that link to real people, places, objects, and concepts that everyone is familiar… Read more »

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The ability to overcome resistance is the key to being persuasive, because persuasion is rarely necessary unless the audience says it doesn’t like your idea, doesn’t believe your message, or doesn’t want to do comply with your request. So if resistance is the one obstacle that stands in the way of your achieving your goal,… Read more »

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