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Good writing is built on substantive details that come from asking the right questions. With a deadline looming, writers often panic upon discovering that they are missing important information. Perhaps they forgot particular details during their research, or maybe they didn’t prepare adequately before talking to important sources. Interviewing, a key part of gathering the… Read more »

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Regardless of how good your writing skills are (or how good you think they are), you don’t know it all. Stay sharp and keep learning. Strong writers draw attention in business, because most people understand that writing is difficult. Some things that we learn in childhood we learned once and that was enough: walking, shampooing,… Read more »

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In an era of compressed writing, semicolons can be helpful by saving you a word and making writing more crisp.   The semicolon is a misunderstood punctuation mark. Some people have a strange notion that a semicolon is for academic writing or that it is used by “show-offs”; other people avoid semicolons because they are unfamiliar… Read more »

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To be persuasive, you need to be viewed as credible, and one way people judge credibility is by whether they like you. Credibility is an audience’s evaluation of how believable you are, and the most common ways people gauge credibility are expertise and trustworthiness. But psychologist Anthony Pratkanis says there are hard and soft criteria for determining whether… Read more »

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Time-worn phrases give your writing a boring tone that lacks originality.   Corporate writing is laced with such expressions as win-win, team effort, paradigm shift, and game changer. As a reader, you wonder, is the writer really that dull? Cliches are expressions that encapsulate a situation in a few words (worst nightmare, labor of love)…. Read more »

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