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Major news sites are models of how to use strong headlines and tight story summaries to pull readers in and get them to click. Public relations and business communications professionals can use this resource as an example for their own writing. Getting attention is about more than writing a good lead paragraph for your article… Read more »

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In an essay titled Writing in the 21st Century (Skip the first six paragraphs), Steven Pinker, the famous psycholinguist, notes that there are hundreds of grammar rules, and some are valuable. But he says they should not be the first things to concentrate on when we think about improving our writing style. Steven Pinker, now… Read more »

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Excessive capitalization is widespread in business, and one place is in job titles. A person’s title warrants capitalization because it is a special professional designation, but the widely accepted business writing style calls for capitalizing it only when it appears directly before a name. Examples are President Obama, Pope Francis, Doctor Smith, or Senior Vice President… Read more »

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Writers sometimes anguish over their first drafts, because initial versions are always rough. Anyone who has moved into a house or an apartment knows that you usually are concerned with simply getting the boxes and furniture into the new home; you will deal with putting everything in its place later. Similarly, in writing, a draft is… Read more »

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If you send a persuasive message to a group, consider two important factors: the strength of your argument and the number of people who will process it. For persuasive writing to be effective, an audience needs to be motivated to read the message (or hear it). And one factor that can affect a person’s motivation… Read more »

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