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Whether you are announcing news via the traditional press release or using only social media channels, be sure to write for your readers. Understand your audience’s mind might be the oldest principle of communication, and yet, it also might be the one people continue to ignore the most. In part, it’s because writing is a… Read more »

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Be sure your information is correct in any communication you write, whether it is an email, an article, a report, a news release, a policy statement, etc. Your credibility suffers when you send inaccurate information.

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Anyone who thinks the comma before “and” is not important, a federal court says otherwise. People have strong opinions about the need for a comma before “and” in a series of three or more things. Some people insist on it, and others feel just as strongly that it’s not necessary, but a court case in… Read more »

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