Writing With Clarity

Turn corporate sludge into focused, compelling writing

Archive for September 2010

To be Persuasive, Use Vivid Details

To be Persuasive, Use Vivid Details

If you want to make your persuasive message more effective, use vivid details because images are more compelling.

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Editors Need to Keep in Touch With Writers

Editors Need to Keep in Touch With Writers

Effective writing emerges when editors and writers work collaboratively, and one element of that relationship is communication.

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Exclamation Points: Use Them Sparingly

Exclamation Points: Use Them Sparingly

People often say they use exclamation points to generate excitement, but the reader isn’t excited, either because the statement does not warrant so strong a punctuation mark or because the exclamation point was already used in so many sentences that it no longer has any effect.

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Interviewing Tips

Interviewing Tips

Effective interviewing, the ability to draw out good information from a source, can yield great results if you invest important effort up front.

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Twitter Status

  • Thank you for RT. Good to see you in Atlanta. I will reconnect soon. 24 hours ago
  • Keep persuasive appeals focused and simplified or you risk burying your argument. More info. won't make it more persuasive. Use tactics. 24 hours ago
  • Tapping emotions is key to persuasion. One way: minimize initial request, then ask for more later. See blog: . Please RT 2012/05/15
  • Writing tip: No apostrophe in Mothers Day. Mothers is describing what type of day. See facebook post explaining it. 2012/05/14
  • Tip: Make email messages easier to read by using such graphic elements as bold headings and bullets. Those are not just for formal memos. 2012/05/08