Becoming a Better Editor: Why Rewriting & Editing Are Not The Same

Blog Post for the Public Relations Society of America

Good writing emerges from rewriting: trimming, shaping and polishing your draft to make it something you are happy with. But revising is not the same as editing; it is only part of the editing process.

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Putting the ‘Art’ in  Article: Writing Techniques for an Engaging Story

Blog Post for the Public Relations Society of America

Being clear, concise and organized in an email is important, but articles carry a higher standard.

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Persuasive Tactics That Move Clients to “Yes”

Interview with Stephen Lahey, SmallBusinessTalent.com

Here are some of the key topics that Ken covers for us today:

  • The importance of recognizing and reducing buyer reluctance before attempting persuasion
  • Why communicating features and benefits may or may not be persuasive
  • Eight unorthodox persuasion tactics that get more prospects and clients to say yes

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Ways to Write Better

Something You Should Know Interview with Mike Carruthers
WBZ NewsRadio 1030 

In business writing today we often use too many buzzwords –  and buzzwords are usually vague.

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8 Ways to Motivate people To Say Yes More Often

Article in Fast Company Magazine

You are trying to persuade your team to embrace your ideas, but they are reluctant. No surprise there. Anytime you try to impose your will on others, you will meet with a degree of opposition. The challenge is to overcome that resistance.

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The Art of Persuasion: Winning Support for Your Messages

Article in The Public Relations Strategist

If you want to persuade an audience to accept your ideas, then you can try a number of creative ways to make your proposal more appealing. But there may be a better approach: focusing on why the audience is resistant.

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Crafting the Well-Written Message

Blog post for Association for Talent Development

Like many business professionals, when a training manager writes a memo to announce a new program, she will likely focus all of her energy on including every detail and overlook one critical element: packaging the message for easy reading.

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Being a Persuasive Communicator

Article in Insights Magazine

People who try to persuade others usually think to say please and thank you,but it takes much more than that to overcome the most significant obstacle: resistance.

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How Language Choice Can Make or Break Your Communication

Article in Internal Comms Hub

Work on the clarity, persuasiveness and tone of your communications to help create a longer-lasting and positive impact on your audience

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Clear Corporate Prose Is Not An Oxymoran

Article in The Journal of Employee Communication Management

Ken points to Fortune 500 companies that are ridding the prose they generate of buzzwords, cliches and highfalutin language.  And the communicators are leading the way.

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On Managing Writers: Nurture, Not Neglect

Article in The Journal of Employee Communication Management

Ken tells communication managers how to manage their writers so the writers improve – and stick around.

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Writing: You Never Master the Craft

Article in Communication World Magazine

Don Murray, a former Pulitzer Prize winner and author of 10 books on writing says that at age 73, he is still a young writing trying to learn his craft.

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