Clarity Motivates People to Read Your Message

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Encapsulating key points of a message in the opening paragraph helps not only with clarity but also with persuasiveness.   When important highlights are stated clearly and succinctly at the start of a message, it can increase your chance of persuading the reader to accept your ideas, if that’s your intent. If you want the… Read more »

Tips to Write Quotes that Come Alive

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Public relations and communications professionals routinely create quotes for news releases, but that doesn’t mean the quotes need to be dull. Quotes are meant to deepen a reader’s understanding of an article, a release, or a story by providing facts, insight, a perspective, or emotion. They also bring writing alive, and our eyes are drawn… Read more »