Don’t Slow Down Your Reader with this Mistake

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Quotes are often followed by an executive’s lengthy title, sometimes more than one, but that level of specificity just slows the reader. Attribution is important, but there is no need to be excessive. The bank news release quote ended with  … said Pam Sears, CFA, managing director and head of digital partnerships, content and social… Read more »

Tips to Identify and Avoid Powerless Communication

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Avoid using hedges and hesitations in your business communication, which cause the audience to question your credibility. Several experiments in social psychology have shown that a person with a powerful speaking style influences how the audience evaluates that person. Speakers received consistently low ratings when they used what psychologists James Bradac and Anthony Mulac called… Read more »

How to Make Your Writing Relevant to the Reader

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Whether you are announcing news via the traditional press release or using only social media channels, be sure to write for your readers. Understand your audience’s mind might be the oldest principle of communication, and yet, it also might be the one people continue to ignore the most. In part, it’s because writing is a… Read more »