Writing With Clarity

Turn corporate sludge into focused, compelling writing

Posts Under Effective Writing Category

Writing on Mobile Devices: Where is the Efficiency?

Writing on Mobile Devices: Where is the Efficiency?

With mobile devices, the emphasis is on sending information in short spurts. But how much time do we lose when we are repeatedly interrupted to read and respond? And that’s assuming you can decipher the messages you get.

No comments | Read More

Writing Simply Doesn’t Need to Be So Complicated

Writing Simply Doesn’t Need to Be So Complicated

Advocates of plain language in Washington face imposing challenges, such as Congress and bureaucrats who think it is too difficult or impractical to write simply and clearly.

No comments | Read More

Comma Uncertainty: When to Use it Before “Because”

Comma Uncertainty: When to Use it Before “Because”

One of the more difficult punctuation challenges is determining when to use a comma before a word such as “because” or “where.”

No comments | Read More

Persuasion vs Propaganda: Some Overlap, but Not the Same

Persuasion vs Propaganda: Some Overlap, but Not the Same

Propaganda and persuasion are often considered to be synonymous. Both are intended to influence an audience’s beliefs, but there are important distinctions.

No comments | Read More

You can be Conversational and Still be Direct

You can be Conversational and Still be Direct

Your writing can have a warm, friendly tone and still be authoritative and professional. It’s called being conversationally direct. You can sound personable without wasting the reader’s time.

No comments | Read More

Page 1 of 1312345Next »...Last »

Twitter Status

  • Thank you for RT. Good to see you in Atlanta. I will reconnect soon. 24 hours ago
  • Keep persuasive appeals focused and simplified or you risk burying your argument. More info. won't make it more persuasive. Use tactics. 24 hours ago
  • Tapping emotions is key to persuasion. One way: minimize initial request, then ask for more later. See blog: . Please RT 2012/05/15
  • Writing tip: No apostrophe in Mothers Day. Mothers is describing what type of day. See facebook post explaining it. 2012/05/14
  • Tip: Make email messages easier to read by using such graphic elements as bold headings and bullets. Those are not just for formal memos. 2012/05/08