Public Relations Writing Tip: Use Flattery to Persuade

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If you want someone to comply with your request, try using flattery to persuade.   Flattery, compliments and exaggerated tributes, are among numerous ingratiation tactics that people use to induce someone to perform a particular behavior. Flattery brightens a person’s mood Psychologists Anthony Pratkanis, Craig Abbott, and their team approached two categories of people in… Read more »

Persuasive Writing Tip: Focus on the Number of Readers

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If you send a persuasive message to a group, consider two important factors: the strength of your argument and the number of people who will process it. For persuasive writing to be effective, an audience needs to be motivated to read the message (or hear it). And one factor that can affect a person’s motivation… Read more »

Persuasive Writing Tip: It’s Not Just About the Message

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If you sit down to write a persuasive message, you probably focus on carefully selecting the right words and emphasizing the appropriate points. But the success of your message might depend on something else. People often decide how to respond to your persuasive message based not on the content but on your credibility.