Turn corporate sludge into focused, compelling writing
We like to think that we make decision based on logic and common sense, but we often don’t; we decide based on emotion. So the ability to reach an audience emotionally is essential to being persuasive. One way is to make a small request initially, and then appeal for more later.
When you compliment someone, the person feels good about herself, it puts her in a good mood, and she is more likely to do something for you in return. That’s why flattery can be an effective tactic of persuasion.
Your ability to be persuasive depends on whether the audience views you as credible, and one way to strengthen your credibility is to be more friendly and helpful.
People want to read messages that sound original and sincere and reflect your personality. Cliches have the opposite effect because time-worn phrases make writing sound like text cut and pasted from a similar message five years ago.
Writing a persuasive message when the audience is neither supportive or resistant but simply doesn’t care requires a different approach. Your first challenge is getting people to recognize that there’s a problem.
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