If you send a persuasive message to a group, consider two important factors: the strength of your argument and the number of people who will process it. For persuasive writing to be effective, an audience needs to be motivated to read the message (or hear it). And one factor that can affect a person’s motivation… Read more »
Posts Categorized: Persuasion
If you sit down to write a persuasive message, you probably focus on carefully selecting the right words and emphasizing the appropriate points. But the success of your message might depend on something else. People often decide how to respond to your persuasive message based not on the content but on your credibility.
Reducing the size of your initial request can be an effective persuasive tactic because it makes the request less burdensome to your audience.
If you want someone to help you with a task, one way to persuade them is to ask far in advance, because people usually don’t think clearly about future obligations.
The trendy words and phrases that we know as “corporate speak” tarnish any communication, but using them in a persuasive appeal can be particularly risky. For a persuasive message to influence an audience, people need to see or hear concrete language, words that link to real people, places, objects, and concepts that everyone is familiar… Read more »