Persuasive Writing Tip: Buzzwords are Risky

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The trendy words and phrases that we know as “corporate speak” tarnish any communication, but using them in a persuasive appeal can be particularly risky. For a persuasive message to influence an audience, people need to see or hear concrete language, words that link to real people, places, objects, and concepts that everyone is familiar… Read more »

Persuasive Writing Tip: Change the Frame of Reference

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The ability to overcome resistance is the key to being persuasive, because persuasion is rarely necessary unless the audience says it doesn’t like your idea, doesn’t believe your message, or doesn’t want to do comply with your request. So if resistance is the one obstacle that stands in the way of your achieving your goal,… Read more »