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If you want to hold an audience’s attention, paragraph unity and length are important to readability. Many writers write until the text appears to be getting long, then put in a period and hit enter. But a paragraph is not a randomly created chunk of black print. It’s a sequence of related thoughts that explore a topic…. Read more »

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English has many troublesome pairs that often perplex writers, because many words in English are similar to others but are not synonyms. Here are some “twins” that often leave a writer wondering which one is appropriate and why. i.e. and e.g. — Using these two-letter abbreviations might be convenient, but many people don’t know what either… Read more »

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You might be scratching your head as you try to arrange your topics before starting to write, but you only have five ways to organize information. Many business communications professionals don’t invest much time, if any, in organizing. They assume that as long as all the information is in there somewhere, that’s good enough. Or… Read more »

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Major news sites are models of how to use strong headlines and tight story summaries to pull readers in and get them to click. Public relations and business communications professionals can use this resource as an example for their own writing. Getting attention is about more than writing a good lead paragraph for your article… Read more »

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In an essay titled Writing in the 21st Century (Skip the first six paragraphs), Steven Pinker, the famous psycholinguist, notes that there are hundreds of grammar rules, and some are valuable. But he says they should not be the first things to concentrate on when we think about improving our writing style. Steven Pinker, now… Read more »

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