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If you sit down to write a persuasive message, you probably focus on carefully selecting the right words and emphasizing the appropriate points. But the success of your message might depend on something else. People often decide how to respond to your persuasive message based not on the content but on your credibility.

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“Constantly processing snippets of text and video might be changing our ability to think deeply,” Maryanne Wolf, an expert in language processing, says. As people spend more time writing in snippets – Facebook posts, text messages, and clipped email — Wolf … “My major worry is that, confronted with a digital glut of immediate information that… Read more »

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spam-964521_1920

If you send an email asking two or three questions and the reader only answers one, it’s because you didn’t make it easy for the person to respond. Not all messages involve one simple question requiring one simple answer; sometimes the subject matter is more complex and you have two or three questions or you… Read more »

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writing feedback Ken O'quinn

“Write the way you talk” is good advice for being conversational, but not necessarily for being concise. That’s because the way you talk is anything but concise. Conversational writing has a simplified, relaxed quality, and you might read your message aloud and think that’s how it would sound if you spoke it. Perhaps, but that… Read more »

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