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Avoid using hedges and hesitations in your business communication, which cause the audience to question your credibility. Several experiments in social psychology have shown that a person with a powerful speaking style influences how the audience evaluates that person. Speakers received consistently low ratings when they used what psychologists James Bradac and Anthony Mulac called… Read more »

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Whether you are announcing news via the traditional press release or using only social media channels, be sure to write for your readers. Understand your audience’s mind might be the oldest principle of communication, and yet, it also might be the one people continue to ignore the most. In part, it’s because writing is a… Read more »

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