People often say they use exclamation points to generate excitement, but the reader isn’t excited, either because the statement does not warrant so strong a punctuation mark or because the exclamation point was already used in so many sentences that it no longer has any effect.

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Effective interviewing, the ability to draw out good information from a source, can yield great results if you invest important effort up front.

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Buzzwords, those fashionable words that litter business communication, can sink a persuasive appeal. Such words are so vague they interfere with the audience’s understanding of the message, and they do not touch people emotionally.

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