We often think of audiences as being either supportive or oppositional, but you sometimes have to persuade those who simply don’t care.

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Adjectives play an important role in helping us describe, but avoid an over-reliance on them. They sometimes add nothing more than decoration.

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The passive voice has gained a bad reputation because people who discourage the use of it fail to explain when it is acceptable. Passive sentences are an important part of good writing when used selectively.

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You occasionally still see two spaces after a period, because people tend to do what they were taught in school.

But it actually has been obsolete for more than 100 years.

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A key to being persuasive is to provide concrete details, rather than abstract generalities, and the information doesn’t necessarily have to be in written form. Spoken words also can influence behavior.

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