Effective writing emerges when editors and writers work collaboratively, and one element of that relationship is communication.
People often say they use exclamation points to generate excitement, but the reader isn’t excited, either because the statement does not warrant so strong a punctuation mark or because the exclamation point was already used in so many sentences that it no longer has any effect.
Effective interviewing, the ability to draw out good information from a source, can yield great results if you invest important effort up front.
Buzzwords, those fashionable words that litter business communication, can sink a persuasive appeal. Such words are so vague they interfere with the audience’s understanding of the message, and they do not touch people emotionally.
People often fail to persuade their audience to agree to a request because they ask for too much. The key to getting people to say yes is often to ask for less.