Direct, forceful writing is built on strong verbs, and it is not a technique used only by storytellers. Corporate professionals can use the same tool to strengthen everyday business writing.
If you have two says to solve a problem and you want to persuade the reader to favor one idea over the other, position your strongest proposal first.
If you want to make your persuasive message more effective, use vivid details because images are more compelling.
Effective writing emerges when editors and writers work collaboratively, and one element of that relationship is communication.
People often say they use exclamation points to generate excitement, but the reader isn’t excited, either because the statement does not warrant so strong a punctuation mark or because the exclamation point was already used in so many sentences that it no longer has any effect.