Aristotle said that two things a communicator must have to be persuasive is credibility and a strong argument, both of which are affected by the quality of writing, whether the persuasive message is written or spoken.

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Effective editing requires more than one reading, and each one focuses on different aspects of writing. Most people try to accomplish too much in one reading.

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Mastering the key elements of grammar does not need to make your skin crawl. Do a better job with five principles, both your writing and your credibility will improve.

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Capitalizing things that clearly should not be in upper case is distracting to readers and sometimes makes them wince. Granted, the English language has a lot of nuances when it comes to grammar, punctuation, and mechanics (capitalization and the use of numbers), and even if you know the traditional guidelines, knowing what is appropriate in… Read more »

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