Storytelling, long overlooked as a means of persuasion, can influence audiences because when people focus on a storyline they pay less attention to subtle messages. There are two ways to persuade people. One is through advocacy messages, such as advertisements or political speeches, in which a person arranges facts in a particular order and explicitly… Read more »

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You cannot persuade anyone to do something unless you overcome resistance, so the challenge is to determine how best to present information so as to make your idea appealing. One way is to change what the audience is comparing it to.

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Storytelling, long overlooked as a means of persuasion, can influence audiences because when people focus on a storyline they pay less attention to subtle messages. Social psychology researchers are devoting more time these days to the study of narrative as a means of persuasion, as opposed to persuasing people through a structured argument or a… Read more »

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Semicolons can strengthen your writing by removing a word and tightening the connection between the ideas on both sides. For whatever reason, some people have the strange notion that semicolons are for “show-offs,” that they reflect an arrogance. Where that comes from, I don’t know. Just because some people know how to use it and… Read more »

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When you are writing for scanners on the Web, simplifying writing is particularly important, and no one should fear that they are “dumbing it down.” People rarely spend much time on a given page, unless they have a particular reason to dig deeply or unless they know they are on the one page that has… Read more »

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