A major reason people do not read e-mail messages is because writers are sloppy about subject lines and, as a result, fail to pull the reader in.
The subject line is the first place you are communicating with a reader, the first place you are saying to the reader, “Here’s is why you need to read this.”
Most people have heard that it is important to include the five Ws (who, what, where, when, why, and we add in “how”) to make a message clear and complete, and that’s true. But do not try to squeeze them all in the opening paragraph.
Stringing a series of modifiers before a noun creates confusion. One or two adjectives are fine, but avoid long chains. This is a pervasive problem in technical industries.
Direct, forceful writing is built on strong verbs, and it is not a technique used only by storytellers. Corporate professionals can use the same tool to strengthen everyday business writing.
If you have two says to solve a problem and you want to persuade the reader to favor one idea over the other, position your strongest proposal first.