A person’s preferred writing style in business should not conflict with the reader’s need for clarity. Style in literature is one thing; in business, reader’s need to grasp the message quickly.

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Aristotle said that two things a communicator must have to be persuasive is credibility and a strong argument, both of which are affected by the quality of writing, whether the persuasive message is written or spoken.

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Effective editing requires more than one reading, and each one focuses on different aspects of writing. Most people try to accomplish too much in one reading.

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