Resist the temptation to grab onto new words that seem to be catching on in the language. Instead, be original and specific. Using certain new words might seem trendy, but it can be a sign of lazy writing or speaking and can leave the audience wondering what you mean.

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A writing stylebook is an essential reference for business professionals. It answers questions about word usage and punctuation, helps to ensure consistency within a company, and can save considerable embarrassment.

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Effective Web writing is about packaging information. This includes using the inverted pyramid newspaper format, in which information appears in a most-to-least important structure, and it means keeping most pages self-contained, so that people don’t need to keep clicking “next.”

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More companies are re-examining how they distribute their news to the media. They are moving away from sole reliance on the traditional news release and more toward a release that includes video, audio, and other social media elements. It is far more useful to a journalist and is far more effective in spreading the news.

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More people are voicing concern about the so-called PowerPoint to Death Syndrome. From school rooms to board rooms, people are tuning out quickly. The key is to have an interactive conversation with the audience.

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