Effective interviewing, the ability to draw out good information from a source, can yield great results if you invest important effort up front.

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Buzzwords, those fashionable words that litter business communication, can sink a persuasive appeal. Such words are so vague they interfere with the audience’s understanding of the message, and they do not touch people emotionally.

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Storytelling, long overlooked as a means of persuasion, can influence audiences because when people focus on a storyline they pay less attention to subtle messages. There are two ways to persuade people. One is through advocacy messages, such as advertisements or political speeches, in which a person arranges facts in a particular order and explicitly… Read more »

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You cannot persuade anyone to do something unless you overcome resistance, so the challenge is to determine how best to present information so as to make your idea appealing. One way is to change what the audience is comparing it to.

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