Readers in business are looking for reasons not to read more messages, so be as specific as possible in a subject line to ensure that you snag the reader’s attention.
Capitalizing things that clearly should not be in upper case is distracting to readers and sometimes makes them wince. Granted, the English language has a lot of nuances when it comes to grammar, punctuation, and mechanics (capitalization and the use of numbers), and even if you know the traditional guidelines, knowing what is appropriate in… Read more »
Resist the temptation to grab onto new words that seem to be catching on in the language. Instead, be original and specific. Using certain new words might seem trendy, but it can be a sign of lazy writing or speaking and can leave the audience wondering what you mean.
A writing stylebook is an essential reference for business professionals. It answers questions about word usage and punctuation, helps to ensure consistency within a company, and can save considerable embarrassment.
Effective Web writing is about packaging information. This includes using the inverted pyramid newspaper format, in which information appears in a most-to-least important structure, and it means keeping most pages self-contained, so that people don’t need to keep clicking “next.”