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If you send a persuasive message to a group, consider two important factors: the strength of your argument and the number of people who will process it. For persuasive writing to be effective, an audience needs to be motivated to read the message (or hear it). And one factor that can affect a person’s motivation… Read more »

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If you sit down to write a persuasive message, you probably focus on carefully selecting the right words and emphasizing the appropriate points. But the success of your message might depend on something else. People often decide how to respond to your persuasive message based not on the content but on your credibility.

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“Constantly processing snippets of text and video might be changing our ability to think deeply,” Maryanne Wolf, an expert in language processing, says. As people spend more time writing in snippets – Facebook posts, text messages, and clipped email — Wolf … “My major worry is that, confronted with a digital glut of immediate information that… Read more »

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If you send an email asking two or three questions and the reader only answers one, it’s because you didn’t make it easy for the person to respond. Not all messages involve one simple question requiring one simple answer; sometimes the subject matter is more complex and you have two or three questions or you… Read more »

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