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A study of student writing found that most students knew enough to avoid using “textisms” in formal assignments. Ever since instant messaging arrived in the mid 90s, there has been concern about a decline in writing skills, and it increased with the advent of text messaging, with its abbreviations, casual language, and clipped format. But… Read more »

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Avoid using hedges and hesitations in your business communication, which cause the audience to question your credibility. Several experiments in social psychology have shown that a person with a powerful speaking style influences how the audience evaluates that person. Speakers received consistently low ratings when they used what psychologists James Bradac and Anthony Mulac called… Read more »

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Whether you are announcing news via the traditional press release or using only social media channels, be sure to write for your readers. Understand your audience’s mind might be the oldest principle of communication, and yet, it also might be the one people continue to ignore the most. In part, it’s because writing is a… Read more »

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