Writing With Clarity

Turn corporate sludge into focused, compelling writing

Quotes From Famous Writers

Joseph Conrad — “My task is, by the power of the written word, to make you hear, to make you feel. It is, before all, to make you see.”

Mark Twain — “The difference between the almost right word and the right word is really a large matter. It’s the difference between the lightning bug and the lightning.”

Edna Ferber — “Only amateurs say they write for their own amusement. Writing is not an amusing occupation. It’s a combination of ditch-digging, mountain climbing, treadmill, and childbirth. Writing may be interesting, absorbing, exhilarating, racking, relieving. But amusing? Never.”

Strunk & White — “Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a painting should have no unnecessary lines and a machine no unnecessary parts.”

Twitter Status

  • Thank you for RT. Good to see you in Atlanta. I will reconnect soon. 24 hours ago
  • Keep persuasive appeals focused and simplified or you risk burying your argument. More info. won't make it more persuasive. Use tactics. 24 hours ago
  • Tapping emotions is key to persuasion. One way: minimize initial request, then ask for more later. See blog: . Please RT 2012/05/15
  • Writing tip: No apostrophe in Mothers Day. Mothers is describing what type of day. See facebook post explaining it. 2012/05/14
  • Tip: Make email messages easier to read by using such graphic elements as bold headings and bullets. Those are not just for formal memos. 2012/05/08