Little, Brown Handbook, a simplified, comprehensive book on all aspects of writing. The Grammar Bible: Everything You Always Wanted to Know About Grammar but Didn’t Know Whom to Ask, by Michael Strumpf. The Write Way: The S/P.E.L.L. Guide to Real-LIfe Writing,...
An essential way to become a stronger writer is to be conscientious when you write, to think about principles and techniques of good writing that apply to the type of communication you are composing. That knowledge comes in part from good resources: books, articles,...
Encapsulating key points of a message in the opening paragraph helps not only with clarity but also with persuasiveness. When important highlights are stated clearly and succinctly at the start of a message, it can increase your chance of persuading the reader to...
Public relations and communications professionals routinely create quotes for news releases, but that doesn’t mean the quotes need to be dull. Quotes are meant to deepen a reader’s understanding of an article, a release, or a story by providing facts, insight, a...
People sometimes ramble on aimlessly about this or that, leaving the audience wondering, where is she going with this? Keynote speakers, executives, trainers, and PR pros are encouraged to tell stories to engage the audience, but many seem unclear about what makes a...
Don’t underestimate the power of the clear, direct sentence, but creating rhythm, variety, and emphasis are other ways to make your writing compelling. Here is a segment from a USA Today story looking back on pay phones in America: For a century, the pay phone...
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.