Tips for Writing in First Person and Third Person

Tips for Writing in First Person and Third Person

When you write, use either the first person or third person point of view, but avoid shifting back and forth in the same sentence or paragraph. It can be confusing. We have three points of view in English: First person is the person speaking, so we write use the...
Don’t Slow Down Your Reader with this Mistake

Don’t Slow Down Your Reader with this Mistake

Quotes are often followed by an executive’s lengthy title, sometimes more than one, but that level of specificity just slows the reader. Attribution is important, but there is no need to be excessive. The bank news release quote ended with  … said Pam...
Tips to Identify and Avoid Powerless Communication

Tips to Identify and Avoid Powerless Communication

Avoid using hedges and hesitations in your business communication, which cause the audience to question your credibility. Several experiments in social psychology have shown that a person with a powerful speaking style influences how the audience evaluates that...
How to Make Your Writing Relevant to the Reader

How to Make Your Writing Relevant to the Reader

Whether you are announcing news via the traditional press release or using only social media channels, be sure to write for your readers. Understand your audience’s mind might be the oldest principle of communication, and yet, it also might be the one people...
Writing Tip: Ensure Accurate Information

Writing Tip: Ensure Accurate Information

Be sure your information is correct in any communication you write, whether it is an email, an article, a report, a news release, a policy statement, etc. Your credibility suffers when you send inaccurate information. Incorrect information diminishes the integrity of...
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