Whether you are announcing news via the traditional press release or using only social media channels, be sure to write for your readers. Understand your audience’s mind might be the oldest principle of communication, and yet, it also might be the one people...
Be sure your information is correct in any communication you write, whether it is an email, an article, a report, a news release, a policy statement, etc. Your credibility suffers when you send inaccurate information. Incorrect information diminishes the integrity of...
You gnash your teeth as you sit on deadline and realize you don’t have the information you need for your writing task. It might be because you didn’t get the most out of your interviews. When you do research to gather information for a story, a news...
In some cases, simplifying writing is particularly important, and no one should fear that they are “dumbing it down.” Readers rarely spend much time on a given page, unless they have a particular reason to dig deeply or unless they know they are on the one...
If you want to motivate others to help you, a simple thank you goes a long way. We all heard our parents remind us in moments of impoliteness, “It doesn’t hurt to say thank you.” Turns out, you might have a lot to gain. Thanking someone for helping...
Usually we say, “Out with the old, in with the new,” around January, but that also describes what is happening to the news release. For decades, communications people have relied on the traditional news release to generate coverage of an announcement. Now,...
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.