Great Books that Teach and Inspire Writers

Great Books that Teach and Inspire Writers

You don’t become a better writer by wishing and hoping; you need to read good writing and study what good writers do. The books below are a great way to start. Being a student of writing means reading books about the craft of writing and taking notes; reading...
Be Cautious about Adopting New Words

Be Cautious about Adopting New Words

New words that pop up in our language might sound catchy, but they also can create a bad impression.   Dozens, if not hundreds, of new words are accepted into English every year, because it’s a living language; it’s evolving. But in the interests of good...
Simplify Writing by Limiting Acronyms

Simplify Writing by Limiting Acronyms

Avoid abbreviations when writing an opening paragraph if the reader has no context. Focus instead on what the product does. Employees everywhere complain about the pervasive use of abbreviations. They can be a useful shorthand that saves you from writing out names of...
Crafting Leads that Grab Readers

Crafting Leads that Grab Readers

When you have only seconds to get a reader’s attention, an effective lead in a news article or feature story is essential. The reader makes a crucial decision quickly: keep reading or click to something else. So crafting an opening paragraph that keeps the...
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