A Simple “Thanks” can be Persuasive

A Simple “Thanks” can be Persuasive

If you want to motivate others to help you, a simple thank you goes a long way. We all heard our parents remind us in moments of impoliteness, “It doesn’t hurt to say thank you.” Turns out, you might have a lot to gain. Thanking someone for helping...
Get Your Execs on the Op-ed Page: Help Shape Public Opinion

Get Your Execs on the Op-ed Page: Help Shape Public Opinion

An opinion piece is a great opportunity to express an opinion or advocate for a cause, but you need to be able to structure an argument. Nearly everyone on the planet writes email, and many people write articles, stories, and news releases as a full-time or part-time...
Being Persuasive: It’s about the “we”

Being Persuasive: It’s about the “we”

An important way to be more persuasive is to develop a sense of connectedness with your audience. Creating a connection with the other person (or people) based on what you have in common creates a powerful sense of “we,” says Robert Cialdini, the Arizona State...
Use Communication Skills to Strengthen Credibility

Use Communication Skills to Strengthen Credibility

Communication skills can help you become a credible leader in two important ways. Be well informed enough to ask good questions and be a collaborator. Ask good questions that others haven’t thought about. This requires that you have expertise in a particular...
Motivate People to Read Your Persuasive Appeal

Motivate People to Read Your Persuasive Appeal

Persuasion requires that you first get people to read or listen carefully to your proposal. Just because you write someone a persuasive message doesn’t mean they will read it carefully. Several variables affect the amount of thinking people do when they read a...
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