Being Likable Can Make You More Credible

Being Likable Can Make You More Credible

To be persuasive, you need to be viewed as credible, and one way people judge credibility is by whether they like you. Credibility is an audience’s evaluation of how believable you are, and the most common ways people gauge credibility are expertise and...

Persuasion Tactic: Make Your Expertise Known

When people are making a decision while listening to expert advice, they might stop analyzing and simply accept the advice.   People often seek expert advice when they are unsure what to do or what to buy, particularly when there is risk involved, such as when they...

Potential or Performance, Which is More Persuasive?

What is a more persuasive indicator of future success, a record of accomplishments or the potential to achieve? If you want to persuade your superior to promote you over someone else, should you emphasize what you have accomplished or what you are capable of...

Using Flattery to Persuade

If you want someone to comply with your request, try using flattery to persuade. Flattery, compliments and exaggerated tributes, are among numerous ingratiation tactics that people use to induce someone to perform a particular behavior. Flattery brightens a...
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